The Undersupply Theorem Meets the Extraction Equilibrium
Meta Perspective
"If you think about the pieces of advertising, there’s content creation, the creative, there’s the targeting, ... and there’s the measurement and probably the first pieces that we started building were the measurement..."
https://stratechery.com/2025/an-interview-with-meta-ceo-mark-zuckerberg-about-ai-and-the-evolution-of-social-media/
Targeting:
"Over the last 5